Reports & Research
‘Moral values’ voters in the 2004 presidential election
Report Type:
Report
Date:
November 08, 2004
The use of “moral values” was more likely to reinforce pre-existing preferences among the Republican base and to activate others who already leaned toward the Republican Party than it was to convert Democrats.
- Among self-identified Democrats, only 10 percent cited “moral values” as the basis of their choice for president;
- Among self-identified Republicans, 35 percent cited “moral values” as the basis of their choice for president.
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